Most founders are brilliant at building businesses but many are not that great at managing what comes after. That's not a character flaw; it's a skills gap nobody warns you about.
You spent years learning how to create value. Now you need a different set of frameworks: how to preserve it, structure it, and deploy it without destroying what you built.
That's what Capital Founders OS is. Read the About page to find out more.
What This Is
This is an educational platform for founders with £5M–£50M (or up to a $100M) in liquid assets—the awkward middle ground where you're too wealthy for standard advice but not wealthy enough for institutional attention.
I call this group the "Emerging Wealthy." You've had some success, but you're navigating unfamiliar territory: new tax obligations, advisors competing for your attention, family dynamics shifting around money, and the uncomfortable realisation that building wealth and managing wealth require completely different operating systems.
I'm not selling financial products or managing money. I'm exploring, learning and writing about systems and frameworks—how things actually work versus how they're supposed to work—so you can make better decisions on your own or with advisors.
Where Are You Right Now?
Skip the linear reading. Start where it matters most for your situation.
Just Had an Exit (0–24 months post-liquidity)
The first two years after a liquidity event are when most wealth destruction happens. You're flooded with inbound from advisors, friends with "opportunities," and your own restless energy looking for the next thing.
Start here: Running a Family Office Under £100M — This is the flagship playbook. It covers operating models, treasury management, portfolio construction, governance, and team structures for founders who want family-office-level discipline without the complexity.
The key insight most founders miss: you don't need a formal family office structure. You need family office thinking—systematic frameworks for decision-making, risk management, and oversight that prevent expensive mistakes from compounding quietly.
Planning for an Exit (12–36 months out)
Pre-Exit Wealth Planning are the decisions you make before liquidity shape everything that comes after. Most founders think about exit planning in terms of deal structure and tax efficiency. That matters, but it's not the whole picture.
Pre-exit is when you should be:
- Understanding your concentration risk (and what you'll actually do about it)
- Mapping out your liquidity needs versus wants
- Getting your personal financial architecture in place before the money arrives
- Thinking through the identity transition that comes with stepping back
I'm building more content for this path. For now, the Family Office playbook's early chapters on operating models and governance apply regardless of timing.
Building or Acquiring Businesses
If you're still in growth mode—scaling a company, acquiring businesses, or building income engines—the wealth preservation content might feel premature. That's fine. Capital is built before it's managed.
Entrepreneurship through Acquisition (ETA) is becoming an emerging trend and an interesting path to wealth creation.
Start here: The Entrepreneur's Acquisition Playbook — A complete framework for buying existing businesses instead of starting from scratch. Covers deal sourcing, financing structures, due diligence, and integration.
Auditing What You Already Have
Maybe you've been at this for a while and things have gotten messy. Multiple accounts, advisors who don't talk to each other, structures you set up years ago that no longer make sense, insurance policies you're not sure you need.
The Family Office playbook includes frameworks for auditing an existing setup. Start with the chapters on governance and portfolio construction—they'll help you identify the gaps.
How the Content Works
Everything on this site falls into one of two formats:
Playbooks are comprehensive guides designed to be read in sequence and revisited over time. They focus on frameworks rather than opinions, and they're updated as regulations and best practices evolve. Think of them as reference manuals for specific domains.
Capital Signals are shorter, timely pieces about what's changing in markets, structures, regulations, and founder behaviour. They're where I share observations and contrarian takes. Signals often link back to relevant Playbooks for deeper context.
The Four Domains
The content is organised around four themes. These aren't stages or a sequence—they're different domains of the wealth-building and wealth-management problem.
🚀 Build Mode. Creating capital through businesses and income engines. Entrepreneurship, acquisitions, operating leverage, compounding cash flow. For founders still in growth mode, creating the assets that fund everything else.
🧭 Life OS. The internal operating system behind decisions. Mindset, mental models, decision frameworks, attention management, and personal systems. Most founders upgrade their tools but never their thinking. This is about exiting default mode.
💰 Wealth Architect. Designing wealth structure deliberately. Portfolio construction, asset allocation, diversification, and long-term capital architecture. For founders ready to step back and structure capital intentionally.
📈 Investment Office. Operating wealth with discipline. Investment strategy, portfolio construction, alternative investments, custody, reporting, platforms, advisers, governance and controls. The infrastructure layer where wealth becomes a system rather than a collection of accounts.
A Note on What This Isn't
This is educational content and my personal opinion only. NOTHING here constitutes financial advice or investment recommendations. I'm sharing frameworks and my views only—how to think about these problems, not what to do with your money. I can be wrong, things can change.
You need qualified professionals for that. What you don't need is to walk into those conversations completely dependent on their explanations of how things work.
The goal is to make you a better client—someone who asks better questions, spots misaligned incentives, and understands enough of the mechanics to evaluate the recommendations you receive.
Get Started
If you want regular updates, subscribe below. I send occasional emails when new Playbooks or Signals are published.
The most popular Playbook is Running a Family Office Under £100M. If you only read one thing, make it that.
For questions or to say hello: Get in Touch
Your financial situation is unique—consult with qualified professionals before making any investment decisions.
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